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SEO Structure Sniffer

Quickly analyze pasted HTML for basic on-page SEO structure: heading counts (H1, H2, H3), missing image alt text, and internal/external link counts. Paste HTML source code below to get a quick analysis.

HTML & Base URL
Paste HTML source code and provide the page's Base URL for accurate link analysis.
Analysis Results
Basic SEO structure checks.

Paste HTML on the left to see analysis.

Analysis Rules
This tool performs basic checks based on common SEO guidelines.

H1 Tag:
A page should ideally have exactly one <h1> tag representing the main topic or title. Warnings appear if zero or more than one is found.

Heading Hierarchy [H2-H6]:
Headings should create a logical outline. Levels should not be skipped (e.g., using an <h3> directly after an <h1> without an intermediate <h2>). This tool checks for direct level skips.

Image Alt Text:
All relevant images (<img> tags) should have descriptive alt text for accessibility and search engines. Purely decorative images can use an empty alt="". This tool checks for missing or empty `alt` attributes.

Internal/External Links:
Checks the ratio of links pointing within the same domain versus linking out. A good internal structure helps navigation and distributes link equity. Accurate classification requires providing the Base URL.

Note: This tool provides basic structural checks. Comprehensive SEO involves many other factors like content quality, keywords, site speed, backlinks, mobile-friendliness, and technical setup.

Learn more at Google Search Central